Bumble Gives Men a Shot at First Move in a Shift for the Dating App
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Bumble Inc. will allow men to make the first move in messaging on its dating app, marking a major reversal from the company’s signature women-go-first model as it seeks to court younger users and deliver on a long-promised turnaround. The new concept, which is rolling out Tuesday to all users globally, allows anyone to send an opening message, assuming they’ve matched first. The company is also increasing the message-response window to 72 hours, up from 24 hours, after it said users reported feeling pressure to reply quickly.