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Callaway issued an apology for the advertisement, and Callaway chief executive Chip Brewer said in a statement on Tuesday that the company had launched an investigation into how the advertisement — produced by golf media firm Good Good Golf — had been approved. “Last week Good Good Golf and Callaway posted a video to promote a co-branded driver,” Brewer said in a statement. “While the video was produced by Good Good, it was approved by Callaway prior to posting. To be clear: we are unequivocally against discrimination, domestic violence or threatening behaviour of any kind … I assure you we will learn from this and do better.” The online advertisement showed Good Good cofounder Garrett Clark shoving Epson Tour professional player Alexis Miestowski to the ground when she attempted to reach for his driver, before warning her: “Do not touch my new driver.” Good Good Golf, which centres its business around a successful YouTube channel aimed at bringing a younger audience to the sport, had already apologised for the controversial advertisement. “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” Good Good said in a statement. “We have since taken that content down.
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