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FIFA has a complex plan to sell chunks of its commercial rights to the World Cup to minority investors, including a firm run by Joshua Kushner, the brother of Jared Kushner. Just days after staging the most lucrative World Cup in history, FIFA has a new — and instantly controversial — plan to raise more money: selling stakes in its marquee event to private investors for billions of dollars. Spain was crowned World Cup champion on Sunday, wrapping up a six-week-long tournament co-hosted in Canada, Mexico and the United States. It's a complicated but potentially lucrative plan, one that comes as FIFA is still facing strong criticism for jacking up ticket prices for the 2026 World Cup across North America.
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In a statement on Tuesday, FIFA said it plans to create a new separate company that would handle the commercial rights to the men's and women's World Cup, as well as to the recently-introduced tournament called the Club World Cup.
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FIFA has a complex plan to sell chunks of its commercial rights to the World Cup to minority investors, including a firm run by Joshua Kushner, the brother of Jared Kushner. Just days after staging the most lucrative World Cup in history, FIFA has a new — and instantly controversial — plan to raise more money: selling stakes in its marquee event to private investors for billions of dollars. Spain was crowned World Cup champion on Sunday, wrapping up a six-week-long tournament co-hosted in Canada, Mexico and the United States. It's a complicated but potentially lucrative plan, one that comes as FIFA is still facing strong criticism for jacking up ticket prices for the 2026 World Cup across North America.
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