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FIFA expects to receive the first external investment from President Gianni Infantino's proposed commercial overhaul by the end of October. Even though the World Cup just ended, FIFA has managed to keep itself front and center of the global sports discourse. FIFA President Gianni Infantino has proposed creating a subsidiary called FIFA Forward Enterprise. UEFA and UK Prime Minister Andy Burnham have slammed FIFA's plans to seek private investment in competitions such as the World Cup. President Donald Trump and FIFA President Gianni Infantino hold the World Cup trophy during the trophy presentation.
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