Golf brand apologises for advert that shows woman being pushed over

American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway. The advert drew a backlash and was accused of making light of violence against women. "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X , external . "We have since taken that content down, and sincerely apologise. "Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward". Regular clips include men and women competing in various golf challenges, while Good Good also creates made-for-TV shows as well as adverts for golf clothing and other merchandise. Weekly sports quiz: Golds, photobombs and Community Shield How will your club fare?

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Scoop News DeskCallaway · Published Sunday, August 23, 2026 at 12:25 PM UTCUpdated Monday, August 24, 2026 at 4:21 PM UTC

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The advert showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski - a professional golfer and regular content creator for Good Good - and pushing her to the ground before shouting: "Do not touch my new driver." YouTube creator Garrett Clark helped set up Good Good Golf with business partner Matt Kendrick and remains the primary on-camera face of the brand In a statement issued to various media, Callaway, which has worked with Good Good since 2023, said: "We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. "We look forward to working together to ensure a more inclusive space in golf." Good Good was launched as a YouTube channel in 2020 and has become one of the largest content creators in golf.

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