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But according to Claudia Arruñada, a communications expert at Mexico's Iberoamerican University, the worlds of social media and the criminal underworld can sometimes become intertwined - with at times deadly consequences. "The [social media] algorithm and the narcos promote the same thing: consumption and luxury as ultimate values, to be achieved in the quickest way possible." "The model for success is no longer based on methodically working on your career, but rather on having a meteoric rise," she adds. At least 10 content creators have been killed in the state since a deadly war broke out between two rival factions of the Sinaloa criminal cartel two years ago. Trust and treachery unfold in a historic Canadian manor Listen to the latest update on the Missing in Action episode Nadia Sawalha threatens ITV with legal action over Loose Women removal US Senate committee votes to hold Fauci in contempt over Covid hearing Mark Hughes' son died of sudden adult death syndrome Meredith Kercher's sister criticises Amanda Knox comedy show Farmer jailed for lodger's 'body in barrel' murder Cambridge professor at centre of plagiarism row resigns Ukraine hits two oil refineries deep in Russian territory Woman charged after four stabbed near Covent Garden Man charged with killing Scottish aid worker in Greece.