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For the second straight year, the Magic received the NBA ‘s team international strategy award as part of the league’s team partnership and ticket sales & service awards for the 2025-26 season, it was announced Tuesday afternoon. The award “recognizes robust, data-driven programs that support partner positioning and grow the team brand globally or in a specific international region,” according to the league. After earning the league-wide recognition last year, the Magic executed an extensive strategy in Germany that extended far beyond Orlando ‘s regular-season game against the Grizzlies in Berlin. The multi-phase approach included “an in-market summer tour, an immersive fan hub called ‘Magic Kiez,’ youth basketball clinics, business summits, watch parties, and integrated activations with multiple partners across Germany,” the team said.
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