Powerade Fires Back at Sydney Sweeney’s Controversial Novig Ad With a Bold Message of Its Own

Source Scout · Inc. reports: Be recognized as one of the fastest-growing companies in your region. How the sports drink brand took Novig’s ‘Just Sports’ slogan and turned it into a high-profile statement on women’s athletics. “Never Just Sports.” That’s Powerade’s message in a new set of digital outdoor ads that celebrate the determination and resilience of women athletes —a direct response to Novig’s Sydney Sweeney campaign. Novig’s “Just Sports” campaign , which launched in September, features Sweeney appearing almost nude with only strategically placed sports equipment covering her body to promote its focus on the sports prediction market.

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