Ranch Dressing’s World Cup Glow Fades With Salad Safety Worries

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world This summer’s cyclospora outbreak left many Americans wary of eating leafy greens. That’s bad news for salad dressing. Sales of Kraft Heinz Co. ’s salad dressings fell 20% in the last four weeks, while the Clorox Co. ’s Hidden Valley Ranch dressing fell 5%, cutting into the sales and social media boost it saw during the World Cup, TD Cowen analyst Robert Moskow wrote in a note Tuesday, citing Nielsen data. Salad dressing represents 2% of Kraft Heinz’s US retail sales and 11% of Clorox’s, he said.

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