Sales at Taco Bell Recover Following Outbreak From Cyclospora

Transparency around pulling affected lettuce from stores has helped Taco Bell regain consumer trust, its parent company, Yum Brands, said. Taco Bell, which moved quickly this month to remove iceberg lettuce linked to the widespread cyclospora outbreak in the United States, said on Thursday that customers were starting to return to its restaurants. The chain became the early face of the outbreak, and federal regulators now attribute 1,947 cases of cyclosporiasis in nine states to iceberg lettuce that was served at Taco Bells. The lettuce had been supplied by Taylor Farms, the country’s largest produce provider, and health officials said they had found evidence that tied the outbreak to the company’s operations in Mexico.

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